Kick It Out have been presented with a Football Business Award, in association with Smith and Williamson, for the Best / Most Innovative Use of Technology (non-club specific), thanks to the success of the organisation’s reporting app.
The app, which is available to download on iOS and Android, allows users to confidentially report incidents of discrimination they witness or suffer at a football match – at any level of the game, as well as football-related social media abuse.
The first version of the app, which was developed by makepositive, a cloud technology specialising in Salesforce, was launched in July 2013. The second version – which provides users with the ability to attach photos, audio and video evidence to support their complaints – was released in the summer of 2015.
Since its launch, the app has become a central part of Kick It Out’s reporting procedures – statistics for the 2015/16 season revealed that it was responsible for 22% of the discrimination reports received by the organisation at both the grassroots and professional levels of the game.