Is sport sponsorship a flawed strategy or a marketing masterpiece?
With all the controversy surrounding professional sports, and in particular football, why would any unrelated business want to get involved and associate their brand through sponsorship?
It’s a question that many have asked and attempted to answer, but an agreed conclusion has never really been reached and hence the debate rolls-on.
In some quarters, the risk of being caught up in high-profile scandals, or at the focal point of Journalists, TV and Radio ‘pundits’ intentionally trying to scare monger or create a perceived negative story, is just too much of a gamble.
Every day, radio stations, news channels and back pages of newspapers, that capture huge audiences are splattered with fresh talking points surrounding Management, Players and Fans from Football Clubs up and down the country. Some of which have the potential to rumble on, leaving their mark long-term and rarely are those discussion topics of a positive nature.
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