Power to the people’s game
BY NEIL FREDRIK JENSEN on FEBRUARY 10, 2016
IN THE MID-70s and 1980s, football started to become very unfashionable. In some quarters, you were almost embarrassed to say you were a regular fan. You couldn’t give away tickets at some clubs. And it was still relatively cheap to watch the game.
In 1975, the average salary for a 25 year-old male in the UK was £12,000 per annum. A ticket at a First Division game was around £ 1.50 – that represented 6.5% of the weekly wage. The average annual salary in 2013 for that person was around £20,000. A seat at the Emirates Stadium for an Arsenal Premier League game can cost £50 – 13% of that weekly wage. So, in relative terms, football is twice as expensive as it was 40 years ago.
If you adopt the law of supply and demand, football doesn’t need to concern itself too much. In 1975-76, the average first division crowd was 28,000. Today, the Premier average is more than 36,000 and crowds are up again in 2015-16. Furthermore, some clubs have lengthy waiting lists for season tickets. So why should they worry?
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