Enter: kit unveilings.Kit unveilings are generally held in late July or early August, a staple of clubs’ pre-season tours to whatever country promises the largest turnout of far-flung fans. But this year, perhaps due in part to the international tournaments that will soon kick off, national teams and some clubs have been unveiling their new kits ahead of schedule. As ever, the releases have been overblown events marked by pomp and pageantry.
Read more: http://thesetpieces.com/pieces-of-hate/pieces-hate-football-kit-unveilings/#ixzz48MhTO6cH
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