Non-League football clubs are competing on many fronts for attention: rival football clubs; other sporting entities; social news; the political correctness agenda; and marketing-driven content. Given the current structure of local newspapers, much depends on how a club “spoon-feeds” the local media. The days of the local reporter attending football matches are largely gone. Devoting resources to an entity that may only attract 200-300 people is impractical for many newspaper groups. So, a non-league club has to be forward thinking about the way it conducts its media efforts. For a start, a club should examine what is NEEDED and what is NICE TO HAVE. It must also ensure scarce financial resources are directed in the best possible way. For example, is it worth spending cash on something where there is not a need? While everyone wants to think of their club as Real Madrid, if West Ham & Egg Sandwich Albion attracts only 50 people, the need for a sophisticated website and social media campaign is unwarranted when all you really need is to slap some posters around town to drum up support every fortnight.
Contact CFU | Join CFU | News | Join CUFC Lottery
(It costs just 20 pounds to join CFU and your membership makes a difference) CFU.
CUFC Lottery supporting CRY click here www.play2winlottery.co.uk/bull-cry.html