It’s great to see lots of organisations for fans in the current day as well as CFU, such as CUSP, UTAS, Coconuts & the Supporters’ Club. I am looking forward to building relationships with all of these so we can become stronger and more proactive, working as one for the fans of Cambridge United.
The heartbeat of a football club is its fan base and without fans a football club is nothing. In the current climate & modern day, it’s important, more now than ever for a football club and organisations attached to it, to communicate efficiently with you the fans. I feel this is something that the football club has started to improve on massively within the last 12 months: in particular, things like the new match day live media show and digital programmes online, keeping fans engaged and communicating with them during the pandemic while they sadly can’t attend fixtures in what has been a challenging time for everyone.
As an organisation that is supposedly the voice of the fans, I would like fans to realise that CFU as a group are approachable on a match day and are willing to help fans with their problems or suggestions they may have supporting our club. We will be actively looking to improve the match day experience for all fans of all backgrounds, young and old that visit the Abbey Stadium. The CFU & CUSP Committee members will work at becoming more visible & approachable for fans on a match day too.
One of the things I am passionate about is ensuring we have a football club for generations to come. I would like CFU to help work closely in a relationship with the football club with this vision in a number of different ways. In particular working with the club & the Community Trust at creating a visual brand within our city, showing Cambridge United as the football club that is welcoming to everyone & at the heart of the community.
Growing up, as a Junior U member it’s one of the things as a youngster that got me in love with Cambridge United. Therefore I would like to see the resurrection of Junior U’s so we can have future generations of fans experiencing the same feeling about their local football club as they grow up.
CFU itself needs to become more diverse and inclusive. It would be nice to see more young people involved and I think we need to be engaging with our younger fans more as they are the future of the football club. Our membership does not accurately reflect the full spectrum of ages, views and cultures which make up our society from which hopefully lifelong fans will come.
Most of all we have to increase membership by giving people a reason to join without waiting for the crisis which we all hope never comes. I hope that we can represent all supporters fairly and with integrity and that OUR voice in the club is listened to because it is respected.
United In Endeavour
Ben Phillips
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