REBRANDING THE FOOTBALL LEAGUE
But fear not, the Football League are here to make it all better. They’re teaming up with a creative agency called Futurebrand to discuss how they market themselves and how they can attract a younger audience. And one of their plans, so it has been reported, may be to rebrand and change the names of all the divisions. Because if it didn’t work in 1992 and it didn’t work in 2004, it’s bound to work in 2015. Third time’s a charm, right? Come on, who wouldn’t watch the Gold League, the Silver League and the Bronze League? Or the Super League, The Super Dooper League and the Super Dooper Wooper League?
Read more: http://thesetpieces.com/features/pieces-of-hate-rebranding-the-football-league/#ixzz3lVoGRSoH
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