The EFL has today unveiled iFollow, an innovative digital live streaming and content platform that will revolutionise the way football fans overseas can follow their EFL teams.
iFollow will, for the first time in English football, enable EFL fans based outside the UK and Ireland to watch their team during the regular EFL season.
With an estimated 270,000 EFL fans based outside the UK, iFollow will allow clubs to enable their supporters to follow the action wherever they are in the world.
Kicking off at the start of the 2017/18 EFL season, overseas subscribers will pay the equivalent of £110 per season for the service which will provide coverage of up to 46 live games per club.
More than 1,500 matches will be available in HD quality, with iFollow showing every EFL league match live unless that match has been selected by the EFL’s overseas broadcast partners.
Fans based in the UK and Ireland will still also have access to live audio commentary, highlights packages and exclusive content as part of the new offering, rebranded to replace the EFL’s existing PlayerHD platform.
At launch, the vast majority of EFL clubs have opted in to utilise the iFollow platform and those who have not will have access to the same live streaming opportunity and will provide their fans with access through their own club digital services.
Research commissioned by the EFL suggests that there is significant demand for a service like iFollow amongst fans based overseas. A survey of over 1,600 such fans showed that 73% would be very likely or quite likely to subscribe to a live match streaming service and almost half would be happy to pay an annual subscription fee to do so.
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